Why Lori Senecal Is One Of The Most Exciting CEOs in Advertising

There are few talents right now in the world of advertising whose careers are as exciting to watch as Lori Senecal’s has been. Lori Senecal is currently the global chief executive officer of a large advertising firm that is known as Crispin Porter and Bogusky. As the global chief executive officer of Crispin Porter and Bogusky Lori Senecal is responsible for providing international leadership to the company’s global branches which currently clock in at nearly a dozen. Under Lori’s leadership the firm’s global offices have flourished and have delivered the innovative and cutting edge ideas and campaigns and advertising solutions that Crispin Porter and Bogusky has always been known for delivering to its clients. Check out Adweek to know more.

Before Lori Senecal rose to the top of the ranks of one of the industry’s biggest players she also held a number of leadership positions at other firms where she was able to demonstrate her ability to lead in a sector that is as volatile and dynamic as the world of advertising is known to be. Lori has held senior positions at other firms that included a stint serving as the chief global innovation officer at her past employer McCann Worldgroup. Before Lori Senecal held the position of chief global innovation offer she helped to launch a new advertising group for McCann Worldgroup. For more details visit Crunchbase.

Lori Senecal also spent part of her career as the chief executive officer, president and chairman of an advertising firm that was known as kirshenbaum bond senecal + partners. It was through these that she learned how to formulate strategies that could be effectively implement in a dynamic environment and that she gained the sort of experience that she would need to effective as an executive that is responsible for providing oversight to the Crispin Porter and Bogusky team that located across the planet. According to Fast Company, Lori’s background in advertising has allowed her to guide some of the world’s largest companies towards advertising and branding strategies that would work best for them. Lori Senecal has worked with companies such as the telecommunications company Sprint, the restaurant brand Applebees, Weight Watcher’s, InBev and the food brand Nabisco.

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