The Accomplishments of Lori Senecal in her Career as an Advertiser

The global CEO of MDC Partner’s CP+B, Lori Senecal, will soon be stepping down from her current position. She has been working at the enterprise as from March 2015 and will be retiring in at the end of this year. CP+B are currently working to find a perfect successor for her position. According to Senecal, she had privately created a departure plan with the CP&B chairman, Chuck Porter, when she took over the leadership of the agency in March 2015. Potter said that he hired her because CP+B needed a management genius who had the right organizational strengths. Senecal’s performance surpassed the expectations of her employers in the business since the agency has never lost a client since she joined it.

Lori assisted CP+B in improving its global presence. She also helped the enterprise in developing worldwide communication and management structures that enabled all its offices to coordinate well. During her term in office, the company landed the American Airlines advertising account.

As a way of developing excellent administrators, CP+B have been promoting its regional leaders to acquire experience in top positions. The former co-managing director of the CP+B Boulder was recently appointed as the president of CP+B West. Her office oversees the operations of the Los Angeles and Boulder offices. Other top administrators at the agency include Richard Pinder of CP+B Europe, Vinicius Reis of CP+B Brazil and Miami, as well as Bamboo Yee of CP+B Beijing. Aldrich has been an employee of the agency for about 14 years and enabled it to land advertising deals with American Airlines, Hotels.com, and Hershey. The new global team that has been set up by Chuck and Lori will allow CP+B to have a successful future. Check out Salary to know more.

Lori Senecal will be retiring in December 2017, and she believes that her career accomplishments have surpassed her expectations. She kicked off her career in Canada and had never dreamt of holding administrative positions in a U.S-based company. Lori has been the president McCann New York, KBS+, and MDC Partners Networks. Ad Age named her as one of the Women to Watch in 2014, and she was later nominated as the Agency Executive to Watch in 2016.

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