EOS: Changing It Up
In a recent article, the featured company was called EOS, or Evolution of Smooth. This buzzworthy brand has changed the industry of lip care for the better, and there are many reasons to back that up. Instead of your typical tube or pot of lip balm, EOS lip balm took a new approach to showing the world what a lip balm can look like. These products feature all natural ingredients and are suitable for anyone and everyone. You will fall in love with these products for their uniqueness alone.
Formulating A New Product
When EOS, https://evolutionofsmooth.ca/, decided to make a new lip balm, they took away what they knew about your lip balm in drugstores and totally changed it up. Using all hypoallergenic, organic ingredients they formulated a balm and placed it into a colorful sphered orb. This is their signature look and part of the reason behind their success. When they decided to put it on the market, they thought carefully about their presentation as they would be up against products that have been trusted for years. Advertisement has been their key to success, which continues every single day.
EOS sells one million units per week and has consistently done so in the past year. They are expected to only sell more in the coming months, and may even hit two billion dollars in profit. Thanks to their persistence, they are the most advertised lip care product out there. They are consistently offering their customers new items like limited edition sets paired with holidays or Disney. They have certainly done something right! EOS lip balm products are available on Target, Walgreens, Walmart and online on Amazon and eBay. Also see, https://www.costco.ca/eos%C3%A2%E2%80%9E%C2%A2-Lip-Balm-6-pack.product.100322342.html .
To read their awesome success story, visit this page: https://www.fastcompany.com/3063333/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick